Why would you need my help...

I. Core Strategy & Vision | Accessibility Compliance | Annual Operating Plan Contribution | Blue Ocean Strategy Development | Business Case(s) (development, presentation of) | Business Capability Mapping | Business Goals (alignment with) | Business Impact Analysis | Business Model Canvas Creation | Business Model Innovation | Business Model Validation | Business Objectives Alignment | Business Outcome Measurement | Business Strategy Alignment | Business Value Articulation | Competitive Benchmarking | Competitive Landscape (assessment/analysis) | Competitive Positioning Strategy | Competitors' Strategies (monitoring/understanding) | Corporate Strategy Alignment | Customer Feedback (collection, analysis, incorporation) | Customer Journey Mapping | Customer Loyalty (fostering) | Customer Needs (understanding, identification, representation) | Customer Satisfaction (ensuring/increasing/ratings) | Customer Segmentation | Disruptive Innovation Assessment | Ecosystem Analysis | Empathy Mapping | Features (definition, prioritization) | Financial Goals (understanding) | Gap Analysis | Industry Reports (analysis of) | Jobs-to-be-Done Analysis | Key Performance Indicators (KPIs) (setting, tracking) | Legacy System Evaluation | Market Data (gathering, analysis) | Market Entry Strategy | Market Expansion Planning | Market Landscape (monitoring) | Market Needs (understanding) | Market Opportunity Sizing | Market Positioning | Market Research (conducting) | Market Share (tracking) | Market Trends (identification, analysis) | Market Validation Documentation | Messaging (development of) | Milestones (setting, tracking) | New Business Line Planning | New Market Identification | North Star Metric Definition | OKR (Objectives and Key Results) Creation | Pain Points (addressing/identifying) | Platform Strategy Development | Pricing Models/Strategies | Pricing Strategy Development | Pricing Tier Definition | Problem Statement Articulation | Product Differentiators (identification) | Product Discovery | Product Improvement (opportunities for) | Product Market Analysis | Product Performance Analysis/Monitoring | Product Positioning | Product Portfolio Strategy | Product Profitability (management of) | Product Strategy (formulation, definition, execution) | Product Vision (definition, formulation, communication, alignment) | Profit & Loss Management | Return on Investment (assessment) | Revenue Growth (tracking) | Revenue Models | Revenue Targets | Roadmap (Product Roadmap - development, maintenance, management, ownership) | Sales Figures (monitoring) | Scenario Planning | Strategic Hypothesis Formation | Strategic Roadmap Development | SWOT Analysis | TAM/SAM/SOM Analysis (Total/Serviceable/Obtainable Market) | Target Audience (identification, understanding) | Unique Selling Points (identification, articulation) | User Adoption (driving) | User Behaviors (analysis/understanding) | User Data (analysis of) | User Engagement (monitoring, increasing) | User Persona Development | User Requirements (definition of) | Value Chain Analysis | Value Proposition (definition, articulation) | Value Stream Mapping | Vertical Integration Planning | Wardley Mapping | II. Product Development & Execution | A/B Testing | Acceptance Criteria Definition | Agile Ceremonies (Facilitation of) | API Design Review | Architecture Decision Records (ADR) Review | Architecture Review | Beta Program Management | Branding | Bug Fixes (addressing) | Bug Tracking System Management | Build vs. Buy Analysis | Conceptualization | Continuous Integration/Deployment Oversight | Continuous Integration Pipeline Review | Data Flow Diagrams (creation of) | Data Schema Design Review | Decision Matrix Creation | Definition of Done (Establishment) | Demo Environment Setup | Design (product) | Design Critique (Participation) | Design Sprint Facilitation | Design System Implementation | Development (product oversight & coordination) | Development Environment Setup Coordination | Development Process Improvement | Development Tool Selection | Discovery Activities | Documentation Review | Effort Estimation | Engineering Constraints Assessment | Enhancements (product) | Epic Creation | Error Budget Management | Experiment Design | Feature Flag Management | Feature Flag System Management | First Principles Thinking | Ideation | Impact Mapping | Improvements (product) | Information Architecture Development | Innovation (driving/fostering) | Iteration (product, based on feedback) | Kanban Board Management | Low-Fidelity Prototyping | Minimum Viable Product (MVP) Definition | Multi-Variant Testing | Performance Metrics Establishment | Priority Matrix Creation | Product Backlog (management, refinement, prioritization) | Product Development Process (overseeing) | Product Health Metrics Definition | Product Management Tool Implementation | Product Requirements (gathering, defining, prioritizing) | Progressive Delivery Management | Project Management Tool Configuration | Prototype Evaluation | Prototyping Tool Selection | QA Strategy Development | QA Team Collaboration | Release Notes Creation | Releases (planning, prioritization) | Requirement Artifacts (creation of, e.g., user stories, data flow diagrams) | Requirement Translation | Risk Assessment | Sandbox Environment Requirements | Scope Management | Service Level Objectives Definition | Source Control Management | Sprint Planning | Sprints (coordination of) | Story Mapping | System Integration Testing | Task Breakdown | Technical Debt Management | Technical Debt Prioritization | Technical Feasibility Assessment | Technical Feasibility Sessions | Technical Requirement Translation | Technical Roadmap Alignment | Technical Solutions Evaluation | Technical Specification Review | Technical Spikes Management | Technology Stack Decisions | Test Automation Strategy | Test Case Review | Testing (product) | Testing Environment Setup | Updates (product) | User Feedback Collection Tool Implementation | User Stories (creation, prioritization) | UX Copy Review | Version Control Process Definition | Version Control Strategy | Version Control Strategy Input | Wireframe Development | III. Product Launch & Go-to-Market | Adoption Metrics Definition | Beta User Recruitment | Channel Strategy Development | Core Benefits (articulation of) | Core Messages (communication of) | Creative Brief (drafting of) | Customer Success Enablement | Demand Generation Support | Early Adopter Programs | Feature Announcement Planning | Frequently Asked Questions (FAQs) (development of) | Go-to-Market Strategy (development, creation) | Internationalization Strategy | Launch (Product Launch - planning, execution, driving) | Launch Campaigns | Launch Checklist Creation | Localization Requirements | Marketing Campaigns (development, coordination) | Marketing Strategies (creation, development) | Message Testing | Messaging Hierarchy Development | Positioning Document (drafting of) | Product Launch Management | Promotional Materials (development of) | Release Readiness Assessment | Sales Collateral (development of) | Sales Enablement Training | Sales Team Enablement | Sales Tools (provision of) | Support Team Enablement | Troubleshooting Guides (development of) | User Education Content Planning | User Manuals (development of) | User Onboarding Flow Design | Value Messaging Matrix | IV. Product Lifecycle Management (Post-Launch) | Churn Analysis | Cohort Analysis | Competitive Analysis (ongoing) | Customer Health Scoring | End-of-Life Planning | Feature Adoption Campaigns | Feature Deprecation Planning | Feature Updates | Funnel Optimization | Growth Experimentation | Heat Map Analysis | Legacy Feature Management | Lifecycle Stages (Introduction, Growth, Maturity, Decline - management through) | Maintenance (product) | Migration Planning | Net Promoter Score Analysis | Post-Launch Activities | Product Portfolio Balancing | Product Usage Analytics | Retention Campaign Planning | Retention Strategy Development | Revenue Expansion Strategies | Retirement (product) | Session Replay Analysis | Sunset Planning | Support Ticket Analysis | Technical Migration Planning | User Satisfaction Measurement | V. Collaboration & Stakeholder Management | Agile Coach Collaboration | Business Analyst Collaboration | Change Management | Collaboration with Cross-Functional Teams | Collaboration with Customer Support Teams | Collaboration with Design Teams | Collaboration with Engineering/Development Teams | Collaboration with Marketing Teams | Collaboration with Sales Teams | Communication (across all levels and teams) | Conflict Resolution | Cross-Department Initiative Coordination | Cross-Functional Team Formation | Cross-Team Dependencies Management | Data Scientist Enablement | Designer Collaboration Methods | DevOps Collaboration | Documentation Team Support | Engineering Liaison Activities | Engineering Team Unblocking | Executive Briefing | Executive Decision Support | Executive Presentations | Executive Sponsor Management | Expectations Management | External Stakeholder Management/Alignment | Influence Without Authority | Interdepartmental Coordination | Interdepartmental Politics Navigation | Internal Stakeholder Management/Alignment | IT Support Team Enablement | Knowledge Transfer Sessions | Leadership (often without direct authority) | Leadership Team Collaboration | Marketing Team Enablement | Negotiation (Resources, Timeline, Scope) | Organizational Alignment | Priority Conflict Resolution | Product Council Facilitation | Product Owner Coaching | Release Management Team Coordination | Relationship Building | Research Team Coordination | Scrum Master Collaboration | Security Team Collaboration | Senior Leadership Communication | Stakeholder Alignment (Internal and External) | Stakeholder Mapping | Status Reporting | Support Team Knowledge Transfer | Team Building Activities | UX Research Facilitation | Vendor Evaluation | VI. Data & Analytics | Analytics Implementation Requirements | Conversion Funnel Analysis | Conversion Rate Optimization | Customer Acquisition Cost Analysis | Customer Lifetime Value Analysis | Data Model Review | Data Visualization Creation | Event Tracking Implementation | Growth Metric Definition | Growth Metric Reporting | Instrumentation Requirements | Key Metric Definition | Lifetime Value Calculation | Machine Learning Model Evaluation | Metric Dashboard Creation | Product Analytics Strategy | Quantitative Analysis | Query Development | SQL Development | Surveys (execution of) | User Flow Analysis | User Interviews | User Segmentation Analysis | A/B Testing | Experiment Design | Multi-Variant Testing | Performance Metrics Establishment | Product Health Metrics Definition | VII. Operations & Process Management | Budget Allocation Discussions | Business Priority Negotiation | Capacity Planning | Cost Management | Delivery Pipeline Optimization | Financial Impact Assessment | Forecasting | Governance Committee Participation | Governance Framework Creation | Interviews (customer/user) | Operational Excellence Planning | Planning Cadence Establishment | Priority Setting Facilitation | Process Documentation | Process Improvement | Product Operations | Quality Assurance Process Design | Resource Allocation | Resource Allocation Negotiation | Revenue Forecasting Input | ROI Analysis | Strategic Initiative Alignment | Strategic Planning Sessions | Team Velocity Analysis | Workload Management | VIII. Professional Development & Team Growth | Career Path Development | Coaching and Mentoring | Competency Framework Development | Cross-Training Initiatives | Industry Community Participation | Knowledge Sharing Sessions | Learning & Development Planning | Performance Review Participation | Product Management Skills Assessment | Product Team Development | Skill Gap Analysis | Talent Identification | Team Capability Building | Thought Leadership | IX. Compliance & Risk Management | Audit Preparation | Compliance Documentation | Data Privacy Assessment | GDPR Compliance | Industry Regulation Monitoring | Legal Review Coordination | Licensing Requirements Management | Patent Review | PCI Compliance | Privacy Impact Assessment | Risk Register Maintenance | Security Assessment | Security Audit Support | Terms of Service Development | X. Technology & Engineering Collaboration | Code Review Process Participation | Data Pipeline Design Review | Database Schema Review | Developer Documentation Requirements | Developer Experience Optimization | Infrastructure Planning Participation | Legacy System Integration Planning | Microservices Strategy Development | Platform Capabilities Assessment | Programming Language Selection Discussions | Sprint Retrospective Participation | System Architecture Review | System Integration Planning | System Limitations Analysis | XI. Vendor & Third-Party Management | API Integration Requirements | Contract Negotiation | Customer Contract Negotiation | Enterprise License Agreement Negotiation | External Partner Onboarding | Integration Partner Selection | IP Rights Management | Licensing Agreement Review | Partner Ecosystem Development | Partner Program Design | Partnership Strategy Development | Payment Processor Selection | Platform Partner Management | RFI/RFP Development | SDK Integration Requirements | Service Level Agreement Definition | Software License Management | Subscription Service Management | Supplier Quality Assessment | Technology Vendor Assessment | Third-Party Component Evaluation | Third-Party Data Exchange Requirements | Third-Party Integration Management | Third-Party Risk Assessment | Vendor Contract Management | Vendor Performance Evaluation | Vendor Relationship Management | Vendor Selection Criteria Development | White Label Partnership Management | White-Labeling Requirements | XII. Product Development Tools & Infrastructure | Application Lifecycle Management Tool Selection | Knowledge Base Management | Monitoring Tool Requirements | Workflow Automation Implementation | XIII. Cross-Functional Team Enablement | Departmental Needs Assessment | Feedback Loop (establishment/management) | Organizational Goal Alignment | Portfolio Review Participation | XIV. Technical Product Management | API Documentation Standards | API Product Management | Cloud Service Provider Management | Developer Portal Management | Developer Portal Requirements | Developer Tools Product Management | Enterprise Architecture Alignment | Enterprise Deployment Planning | Enterprise Integration Strategy | Enterprise Requirements Gathering | Enterprise Roadmap Presentations | Enterprise Security Requirements | Enterprise Solution Architecture | Enterprise Support Program Design | Implementation Services Planning | Infrastructure Product Management | Internal Platform Product Management | Machine Learning Model Product Management | Middleware Product Management | Mobile Application Management | Multi-Tenant Strategy | Native Application Management | Network Infrastructure Planning | On-Premise Deployment Strategy | Plugin Architecture Design | SaaS Implementation Management | SDK Product Management | Single Sign-On Implementation | Software Integration Management | Technical Account Management | Technical Documentation Requirements | Tenant Configuration Strategy | User Role Permission Management | Vertical-Specific Solution Development | Web Application Management | XV. External Developer Ecosystem | Developer Advocacy | Developer Community Management | Developer Experience Design | Developer Marketing Strategy | Developer Relations | Developer Support Program | External API Management | Hackathon Organization | Open Source Strategy | Partner Developer Enablement | SDK Distribution Strategy | Third-Party Developer Onboarding | Third-Party Integration Certification | XVI. Customer Engagement & Management | Advisory Board Management | Beta Customer Selection | Customer Advisory Council | Customer Case Study Development | Customer Education Program Development | Customer Escalation Management | Customer Events Planning | Customer Experience Mapping | Customer Focus Group Facilitation | Customer Interview Protocol Development | Customer Onboarding Process Design | Customer Relationship Management | Customer Retention Strategies | Customer Site Visits | Customer Success Metrics Definition | Customer Success Program Design | Customer Training Program Development | Customer Validation Sessions | Enterprise Customer Management | Key Account Management | Large Account Management | Lighthouse Customer Acquisition | Managed Services Planning | Net Promoter Score Program | Organizational Change Management | Professional Services Coordination | Reference Customer Development | User Community Management | User Group Facilitation | User Testing Recruitment | Voice of Customer Program | XVII. Business Stakeholder Management | Annual Planning Participation | Board Meeting Preparation | Business Case Review Sessions | Business Review Presentations | Quarterly Business Review | Business Case(s) (development, presentation of) | Business Goals (alignment with) | Business Impact Analysis | Business Objectives Alignment | Business Outcome Measurement | Business Strategy Alignment | Business Value Articulation | Corporate Strategy Alignment | Financial Goals (understanding) | Revenue Targets | XVIII. Investor Relations & Funding | Angel Investor Presentations | Annual Report Contribution | Due Diligence Support | Earnings Call Preparation | Exit Strategy Planning | Financial Planning & Analysis | Funding Milestone Planning | Funding Round Preparation | Horizontal Expansion Planning | Initial Public Offering (IPO) Support | International Expansion Strategy | Investment Case Development | Investment Deck Creation | Investor Demo Presentations | Investor Meeting Preparation | Investor Pitch Development | Investor Q&A Preparation | Investor Relations Materials | Investor Update Reports | Long-Range Planning Contribution | Merger & Acquisition Support | Monetization Strategy Development | Pivot Strategy Development | Private Equity Presentation | Product Portfolio Valuation | Public Market Narrative Development | Return on Investment Projection | Seed Funding Pitch | Series Funding Support | Shareholder Value Articulation | Startup Accelerator Application | Strategic Account Planning | Strategic Alternatives Assessment | Valuation Support | Venture Capital Engagement | XIX. Customer Acquisition & Growth | Acquisition Channel Strategy | Cross-Sell Strategy Development | Customer Acquisition Funnel Design | Customer Growth Strategy | Lead Generation Support | Lead Qualification Criteria | Marketing Funnel Optimization | Onboarding Conversion Optimization | Paid User Acquisition Strategy | Product-Led Growth Strategy | Referral Program Design | Upsell Opportunity Identification | User Activation Strategy | User Engagement Campaigns | Viral Coefficient Optimization | Viral Loop Design | XX. Enterprise Customer Management | Business Unit Integration | Custom Feature Request Management | XXI. Strategic Business Planning | Annual Operating Plan Contribution | Business Capability Mapping | Business Model Innovation | Business Model Validation | Competitive Positioning Strategy | Disruptive Innovation Assessment | Market Entry Strategy | Market Expansion Planning | New Business Line Planning | New Market Identification | Platform Strategy Development | Pricing Models/Strategies | Pricing Strategy Development | Product Portfolio Strategy | Product Profitability (management of) | Profit & Loss Management | Revenue Models | Strategic Roadmap Development | Value Chain Analysis | Vertical Integration Planning | XXII. Foundational Customer & Market Research | XXIII. Product Financials & Pricing | Pricing Strategy & Modeling | P&L (Profit & Loss) Management | Business Case Development | Sales & Channel Strategy

...you're missing one (likely many) of the 471 skills that a product manager needs to...

..."0-1" a product

...scale from dozens to MILLIONS of users

...get paying customers

...create a new product from your existing capabilities

...find a new market

...justify a price increase

...lower customer acquisition costs

...stop getting the runaround from internal stakeholders

...orchestrate across sales, marketing, and your supply chain

I've done them nearly all of them (at least once).

My support comes in 4 Sizes

TWO: HANDS ON SUPPORT

You need an extra pair of experienced hands to get project done or you may need coaching and guidance for your team.

ONE: INTENSIVES

A set of focused days we work together to make significant progress on your objective to get results quickly.

TWO: HANDS ON SUPPORT

You need an extra pair of experienced hands to get project done or you may need coaching and guidance for your team.

ONE: INTENSIVES

A set of focused days we work together to make significant progress on your objective to get results quickly.

When I'm not performing as YEL

I'm a founding partner of a new venture design studio - Fugio Partners.

Fugio Partner's first studio product is the X-Ray, which is currently in alpha. Targeted at Seed to Series B/C companies this. A SaaS-based product

Our first product is being launched next year